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7 steps to a solid UX strategy
1. Define your strategy
2. Research and learn
3. Plan user stories and scenarios
4. Explore
5. Consider communication and usability
6. Begin the visual design
7. Test your product
Don't forget - do your research
The saying goes, if you’re not doing research, then you’re not doing UX. The user researchers collect and then analyse the information obtained from real users, and this outcome usually allows the UX design team to work on the optimal solutions that will make the product user-friendly, less problematic and more attractive.
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The research can be done by many ways, but offering user surveys (quantitative) doing face-to-face interviews (qualitative), creating personas and arranging focus groups, are the most popular ways and will return the most useful data. Even though research will weed out potential issues, it should also be remembered that removing the mistakes in design, even if it’s already high-fidelity level, is faster, cheaper and less painful for users than fixing negative issues with an already launched and operating product.
Check out the Complete Beginner’s Guide to UX Research for more information and direction.
This article was originally published in issue 285 of creative web design magazine Web Designer. Buy issue 285 or subscribe to Web Designer.
Article Source : CreativeBlog
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