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Flyer Design Services

Corporate Flyer Design Services Chennai

1. Function Before Form

OK, so before we get distracted with the fun design stuff, let’s get a reality check first. You may want to make your flyer into a Michelangelo masterpiece but realistically most people will not see it in that light at all. Corporate Flyer Design Services Chennai

Whether you’re advertising a computer sale or a club night, you need to remember that your flyer has to be striking enough to be picked up and looked at. The information on it also has to be clear and concise enough to convince that person to check out your shop or attend your event.  Corporate Flyer Design Services Chennai

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Sale Flyer Template

Prioritising function over form before you start out designing will help to get your brain in the right place. Of course, design plays a significant role in converting sales, but it isn’t necessarily the most tastefully designed flyer that will push the right buttons. 

Take note of this functional checklist and review your business flyer at the start and end of the design process to make sure it conforms to some or all of these:

Corporate Flyer Design Services Chennai

  • Keep the information concise—edit the text content down to the essential information only and don’t be tempted to waffle. A flyer reader’s attention span is super-short, so make what they read in that split-second count.
  • Make information easy to read—make sure your font sizes are large and your leading generous. And don’t be afraid to let a big, bold header dominate a large part of the flyer.
  • Make contact details and other essential information instantly accessible—pull out a website address in a bold color, or make sure the date and time of an event or sale is blown up to large-scale.
  • Apply a WYSIWYG (What You See Is What You Get) attitude—if you’re selling a product make sure to feature an image of it. It might seem like simple common sense, but giving the reader a visual aspect to accompany a text item will help your flyer to convert sales much more easily. Take inspiration from this stylish sale flyer—each item of text is accompanied by a simple image of the product being sold. Treat your business flyer like a shop front—shops put their products on display as they know that people ultimately buy with their eyes. 
sale flyer design
Sale Flyer Template

2. Short on Space? Gridify!

One of the biggest challenges faced by graphic designers is how to make the most of a small amount of print space. With most flyers restricted to a standard A5 (148 mm x 210 mm) or A6 (105 mm x 148 mm) page size you’re going to need to think a bit more creatively about how to lay out your design. 

Whereas with an invitation or more formal brochure you might look to arrange text content into one column on the page, with a flyer you can and should be more experimental with your grid. Newspaper-style same-size columns might look a bit rigid, so try dividing your flyer up into irregular sections. Take a look at this cleverly laid-out corporate flyer

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Clean Corporate Flyer

The designer has created a four-part grid, with the top third devoted to the header and image, two irregular-width columns below, and a narrow full-width row at the base of the design. The flyer packs in a lot of content, but still retains a minimal, clean look thanks to the balanced proportions of the grid.

corporate flyer
Clean Corporate Flyer

Or why not move away from lateral thinking and try experimenting with diagonal sections on your grid? The modern flyer template shown below, breaks the normal rules with a diagonal slash across the top-right section of the flyer. It’s the perfect place for a slogan and background image, without intruding across the main layout. 

corporate flyer chennai
Modern Corporate Flyer

If you spend a bit of time at the start of the design process mapping out your grid and planning which content goes where you’ll be amazed at how much you can actually fit onto a small page size.

3. Play it Cool…

Sometimes an understated flyer can be a perfectly-pitched design move. If you’re aiming at the more intelligent or corporate consumer it might not be the wisest idea to throw a rainbow of brights or a shouty novelty font into the mix.

Aim for an aesthetic that is minimal, subtle and calm. If you’re advertising corporate services or a business convention an understated, flat design style will attract your target market with very little effort.

Take inspiration from this minimal corporate flyer, and keep photos to a bare minimum. 

corporate flyer
Flat Design Flyer

Stick to a black, white and grey palette; restricting yourself to just one splash of bold (but appropriate) color. Teals, mustards, pale greys and mint greens are corporate at their core, and prevent the flyer from drifting into bland territory. 

corporate flyer
Flat Design Flyer

Bringing in infographic-style icons and simple graphics will add a visual element without dominating the design. If you’re on the hunt for stylish icons, you can spend hours browsing the huge selection of free-to-download vector graphics at flaticon.com.

corporate flyer
Flat Design Flyer

4. …But Don’t Be Dull!

Whether you’re making an understatement or a full-blown statement, you want to avoid the curse of dullness at all costs. Understated designs can be transformed from bland to brilliant with a deft application of color. 

If you’re looking to advertise something more informal and attention-seeking, like a club night, exhibition or festival, you simply can’t afford to be dull at all!  Corporate Flyer Design Services Chennai – God Particles

You want to inject your flyer with the spirit of the event itself. Looking at your flyer should transport the viewer to the event and allow themselves to imagine what it would be like to experience the event. If your flyer is a little on the boring side, they certainly aren’t going to get into the party spirit.

Follow these tips for making your flyers more exciting and never be in fear of producing a dull design again:

  • Color is your new best friend­—a palette of complementary bold tones, like the hot pink, sunny yellows and sea blues used in this eye-catching photo flyer, can conjure up summer days (perfect for festivals and BBQ events); while a pop of neon can add a masculine, sporty edge to black-and-white designs. 
photo flyer designers chennai
Photo Flyer Template
  • Balance a trio of bold elements—create a balanced team of one striking photo, one attention-grabbing header (in a legible but bold slab typeface) and one colored element (such as the triangle pattern used on this photo flyer template). Avoid overcrowding by sticking to this three-element rule—it’s pleasing to the eye and will be eye-catching without becoming an eyesore.

Corporate Flyer Design Services Chennai

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Photo Flyer Template
  • Make your design optimistic and fun—don’t allow the flyer to be overly serious; even if you want to bring in a corporate element you’ve still got scope to make something look witty or even a bit childish. You want people to pick up your flyer and hang onto it; they’ll be more likely to do this if the design makes them feel good. Corporate Flyer Design Services Chennai

5. Bring Tech Appeal to Your Design

Even though you’re probably designing your flyer for print, you may well be advertising services or products that can be accessed or bought online. More and more companies are moving their businesses solely online and, as a result, most consumers interact with brands via websites or apps. 

Ultimately, apps are a great example of efficient, eye-catching design, and you can lift these lessons from the digital world and apply them to your print flyer designs.

Take a look at this tech-inspired flyer design—notice the boxy grid, white text and flat icons? These are the trademarks of app-inspired style. 

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App-inspired Flyer Template

Take a look at some of the apps you most frequently use—what elements do they feature that would lend well to print design? Whether that’s a strong, simple color palette, chunky buttons or clean sans serif type, they’ll bring desirable and very modern app-inspired charm to your business flyer. Corporate Flyer Design Services Chennai

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App-inspired Flyer Template

Article Source : tutsplus

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