Brochure Designing Company Chennai
The majority of brochures are only 20 or 30 pages long at most. And once you’ve designed an eye-catching front cover, sorted out your typography and layout, included some great images and compelling copy, one brochure is much like another, right? Wrong? Brochure Designing Company Chennai
From large corporates to individual creatives, everyone is trying to think outside the box these days and brochure printing is becoming ever more complex in an attempt to keep up with new design ideas and technical requirements.
One way to make a difference is through the physicality of the brochure itself. Whether it’s by using especially large or very tiny paper, by utilizing unusual folding techniques or by including something your audience isn’t expecting, doing something unusual can not only be great fun to design, but be fresh and stimulating to your readers, and that’s got to be good news.
Here are a few ideas to get your creative juices flowing:
01. Corporate folder with loose-leaf inserts
A corporate folder with loose-leaf inserts can look stylish and incorporate all manner of optional extras (CDs, DVDs, postcards, fact-files, business cards etc.), making it ideal when you want to add something extra to your brochure.
As well as giving your customer exactly what they need, the loose inserts will ensure that you make cost savings on brochure printing and be more environmentally friendly.
02. Folded paper/origami
Folding paper is a cost-effective and memorable way to connect with your readers, and a surprising amount of information can be contained within a relatively small space.
Something as simple as adding tabs to your brochure can have an immediate effect in terms of usability and navigation. And combining tabs with a strong, confident use of colour and striking typography means that it can look good too.
The example above was created by Oslo-based design studio Heydays, for Westerdale School of Communication.
Die-cutting can lend some visual interest to a brochure, and when used in conjunction with careful layout design, can be very effective and even add to the message of the brochure itself.
05. Unusual shapes
There are a whole lot of reasons why most brochures are square or rectangular, from layout issues and printing techniques through to packaging and even psychological considerations. But now and again it’s nice to break out of the box. Or out of the square, so to speak. Brochure Designing Company Chennai
Not only can an unusually shaped brochure create a talking point, but in some cases it can contribute to the marketing potential and brand awareness of the piece, as shown above. Brochure Designing Company Chennai
Choosing an unusual binding method for your brochure can create a strong first impression.
When combined with bright yellow, this spiral-bound brochure design from Hype & Slippers gave GHA a solid branding sense and allowed their information to shine through.
07. Keeping it real
As with all good design, it’s important to keep your eye on the big picture. As the designer, you should do the hard work so that the reader doesn’t have to.
The world of brochure design and brochure printing has moved on considerably in recent years and despite the multitude of great designs out there, there’s always room for one more. Whether you want to use pop-ups, mix different sizes or textures of paper, or go crazy with lamination or embossing, there’s always something new to try. So go on, what are you waiting for? Get designing! Brochure Designing Company Chennai
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Article Source : CreativeBlog