Brochure Design Services in Chennai
Brochure Design Services – Part-2
Effective brochure design highlights your company, its specialty and offerings. To avoid poor design, avail premium brochure design services in Chennai to ensure that prospective clients and customers become loyal customers.
13-tips to create marketing materials that sell
While many marketers place most of their efforts on social media marketing, you could argue that in a world that’s saturated by #hashtags and paid advertising, print mediums like brochures are perfect for grabbing the attention of potential customers. Brochure Design Company in Chennai
13. Keep it small
Bigger isn’t always better. If you can boil down your information into a concise enough size, why not make your brochure small enough to match? The smaller the brochure, the more likely someone will be to actually hold onto it. It can easily fit into a purse or a back pocket and the interesting shape leaves nothing lacking. Brochure Design Services in Chennai
14. Break conventions
Typically a brochure is read left to right and down the page before moving onto the next page. Why not make it a single page? Here a single page format is used, though the foldable ends create another ‘page’, allowing you to use the interior for all of the information, and the flaps for any branding. Brochure Design Services in Chennai
15. Use perspective to your advantage
Typography doesn’t have to be completely straight across the page. Use interesting angles to add visual interest and create visual elements in their own right. Here the checkered pattern is used to draw the viewer into the center of the page, the type follows along, creating an interesting harmony.
Brochure Design Services in Chennai
Change your perspective by using one photo as the background of your design, like with the Black and White Travel Trifold Brochure template and Black Modern Image Collage Golf Course Trifold Brochure template.
16. Take advantage of die cuts
Die cuts can create interesting windows to reveal bits of information. Here, a checkerboard die cut shows part of the photograph underneath. It doesn’t show enough to fully understand the image but shows just enough to create an interest to open and investigate.
17. Consider display
How will your brochures be displayed? Strewn across a counter or table? Stacked up on desks? Consider having a designated area for your brochures. This example uses a box to store and display them. The box is designed to relate to the brochure, which makes the two as a whole look very professional and put together.
18. Don’t be afraid of change
Not all of your brochures must be identical. A variety of brochures with the same information helps give the reader a choice in the one they want to pick up. Here, three different photographs are used along with three different color washes to give each one its own personality. The color wash can also be folded away to view the black and white photograph underneath.
19. Be clever
If there is a way you can make your message literal, try it. Here the message is about change, or ‘folding’ the future. It’s taken literally because the paper is folded in half right in front of you. Try to rethink your message, a simple change in wording can open up a variety of possibilities to how you can show it.
20. Use accent pages
This is the interior of the previous brochure. They utilize die cut accent pages in a way that acts as a design element. The pages don’t contain any information, yet they still serve a function. They act to break up what the viewer is seeing, that way you can process each image individually.
21. Think over the top
If your subject matter is extreme (like snowboarding, for example), reflect that in your brochure. This one is loud and interesting to look at. The folds reflect the shape of a mountain (design with a purpose), and give a distinct energy to the piece.
22. Break boundaries
This example is unique in two different ways. Not only is it a bound book, but it has a case that form fits over the top, sealing it in like a little package. Having a spiral bound book can make keeping the brochure open easier as well as add a design element. Sleeves are a great addition to make your brochure feel a little more upscale and personal, since you have to remove it to gain access.
23. Get angular
The overall shape of this brochure is 100% standard, long and slender and folded into sections. Unique cuts help to create a more interesting piece, giving it sharp angles and an envelope like effect when it’s closed.
24. Be creative with typography
Creating typography with graphics or photographs is a great way to make sure you’re implementing both. Here type is reversed out through the photograph. Enough of the photo can be seen to relate to the message, and the difference in colors and shapes within the letters gives each one a unique look.
Don’t be afraid to go bold and play with your words using various type. Try the Green and White Travel Trifold Brochure template and Brown and White Camera Creative Trifold Brochure template for inspiration.
25. Have a purpose
Brochures can be functional. Here a brochure turns into a map, giving a purpose to the design. Try to think of things your brochure can become rather than just being a source of information. Functional design is a big trend right now, and probably will be for years to come.
Inspired? Start designing!
Now that you’ve learned all of the ways to create an awesome brochure, there’s no excuse not to. They can fulfill any need you have and look a variety of different ways. Make sure they’re able to draw interest and not simply lots of text on a page. Always consider the reader and what they’d like to see.
Keep all of these tips in mind and you’ll be sure to create a great brochure!
Article Source : CANVA