Brand Questionnaire

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Brand Questionnaire

1. Name that should appear on the logo*

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2. What is your field of business ?*

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3. Describe you company, brand and its services/products*

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4. Who are your three main competitors ?*

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5. What do you like and dislike about their brand identity and presence ? *

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6. What about your background (or) product (or) service, sets you apart from your competitors ? *

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7. Is there a unique story behind your business name or logo ? *

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8. Share five adjectives or words that best describe your brandʼs desired look and feel.*

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9. What is the message you want to convey to your customers? ( brief)*

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10. If you have an existing brand identity/logo, why do you want to change it ?*

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11. Mention three logos that have caught your attention.*

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12. Mention three logos that you thought were poorly designed. *

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13. Do you have any specific guidelines- dos and donʼts about the colours and other elements of visual identity? *

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